The great mystery continues – just how many homes does Purplebricks sell or put under offer?
According to Google ads very recently spotted by one of our readers, it’s every 30 minutes.
Which, says East Anglian agent Andrew Overman, equates to 17,520 or so a year.
But only last December, as EYE reported at the time, Purplebricks was quoting a sale every 16 minutes, 24 hours of the day – just about double. In fact, a sale every 16 minutes would equate to 32,850 sales per year.
Could sales have halved since December? We asked Purplebricks which figure is correct.
There was no comment from the firm which does not disclose its sales run rate but does say that when it talks about sales, the figures are SSTC.
However, we understand that there is no argument that Purplebricks has made and stands by both the 16-minute and 30-minute claims – and that either or both will easily stand up in court, should that prove necessary.