London agent Douglas & Gordon which has 19 high street branches has rolled out its new hybrid offering into a new area, telling the public that it decided not to “clog up” the high street with another estate agency.
Douglas & Gordon launched the new model in February last year in Streatham, south-west London.
There is no actual office, but brokers service clients through working locally, in people’s homes and perhaps cafes.
It said in February it would be adding more ‘virtual’ offices this year and next, and has now launched into Queen’s Park and Kensal Rise.
On its website, the agent says: “We have taken the decision to not clog up your high street with another estate agent and instead we work directly for you from within the local community.
“We are able to do this as your local brokers live in the area, meaning they too are passionate about making the most of it and getting the best for its residents.”
The firm is currently offering a 0% deal for the first 100 sellers in Queen’s Park and Kensal Rise who instruct Douglas & Gordon.
CEO James Evans said that Douglas & Gordon is “proud to be embracing change”.
He said: “Without the constraints of a physical office and set operating hours, ‘hybrid’-style services offer clients greater flexibility when it comes to viewing and valuation times.
“This model allows our brokers to provide clients with the service they need, be it an evening or a weekend.
“In the absence of a physical office, Douglas & Gordon aims to operate at a hyper-local level so that our agents understand the charm and hidden opportunities of the areas they operate in.”
He added: “We believe that residents would rather see the high street freed up for local businesses like coffee shops, bars and restaurants or independent shops.
“Our route to working at a hyper-local level is through nurturing these relationships with locals and supporting, promoting and collaborating with local businesses.”