« Back to all posts

Anger as ‘sexist’ estate agent advert shows trophy woman draped over ‘period property’

An estate agent’s advert has been condemned on social media and has become the object of six complaints to the advertising watchdog.

The tube advert, by LSL brand Marsh & Parsons, is now withdrawn after the protests.

It showed an apparent trophy wife draped over the shoulder of a much older man.

The wording said: “A charming period property with a modern extension.”

Marsh & Parsons says it will now withdraw the advert after Twitter reaction.

One person said: ““How did @MarshandParsons estate agents miss 2nd half of 20th c & 21st c? What sexist stereotypes. #everydaysexism”

Another said: “Think their website’s wrong. Should say “‘UK Estate Agency of the Year’ 1976” @marshandparsons

Yet another said it was a case of estate agents living up to their “sleazy” images.

However, Marsh & Parsons chief executive David Brown said: “Marsh & Parsons has a recent history of tongue-in-cheek advertisements that compare people to property and reflect that the range of people we work with are as diverse as the types of properties we sell and let.

“We have always tried to get our message across with a gentle sense of humour and up until now, our work has been extremely well-received.

“We have featured a varied mixture of men and women across various cultures and ages and have never sought to alienate or insult anybody.

“The campaign, created by a team of men and women, is designed to be thought-provoking and to prompt conversation, but it was not our intention to cause offence.

“It would appear that this particular advert – taken apart from the rest of the campaign – has done so and we will be taking steps to remove it as a result.”

A spokeswoman for the ASA said: “We’ve received six complaints about the Marsh & Parsons ad which are currently being assessed.”

[ comments ]

Source:: Anger as ‘sexist’ estate agent advert shows trophy woman draped over ‘period property’