Propertymark today launches its first national television advertisement, to highlight the importance of using an agent who is ‘Propertymark Protected’.
Members from across the organisation took part in the filming for the advert (although blink and we might miss you – sorry!) which was produced by London based advertising agency Come the Glorious Day.
It will be aired on channels such as More 4, Home, Good Food, Eden, Discovery, Sky Sports News and Sky Living, reaching approximately 30 million adult viewers.
David Cox, ARLA Propertymark chief executive, and Mark Hayward, NAEA Propertymark chief executive, said:“At present, consumers don’t know where to go for property advice or can’t be sure if they are dealing with a professional.
“Propertymark is changing this by acting as a stamp of approval for consumers when they seek property expertise.
“With the help of our members, some of whom participated in the filming of the advert, we’re encouraging consumers to look for the ‘Propertymark Protected’ logo. This means they’re dealing with a professional who has opted for regulation in an unregulated sector and will ensure their money is protected.”
Alongside this, digital advertising targeting those in the market using the latest media buying technology will appear online including on both Rightmove and Zoopla.
Promotional messaging will also reach listeners across a number of commercial radio stations and viewers of video on demand through Sky Go and All4.
The first prime time opportunity to see the advert will be during Grand Designs and Outlander on More 4 this evening.
The advert will also appear during programmes including George Clarke’s Amazing Spaces, Come Dine with Me, Car SOS, Penelope Keith’s Hidden Kingdoms, Sky Sports News’ Soccer Saturday and 999 On the Frontline.
And in case you’re wondering whose is the distinctively fruity voice, we’re told it belongs to actor David Gant, whose credits include Braveheart and Sherlock.
What do you think?