Commisery – that’s the feeling you get when someone else nicks your best advertising line.
In the last few days, we understand that stern letters have gone out from Purplebricks lawyers to some competive online agents warning that the word must be removed from their website.
So, the question is – did Purplebricks trademark the term?
And the answer is, yes it did. But maybe a bit lastminute.com.
Try to register ‘commisery’ – as we did yesterday in an idle moment – and the Intellectual Property Office tells you that ‘commisery’ was applied for on December 12 and entered in the register on March 3.
This means the word is trademarked for the next ten years – so it will be interesting to see its renewal.
The ‘commisery’ TV ad campaign – which whatever you think of Purplebricks, is surely the wittiest and most engaging in property advertising since Roy Brooks – did not launch until Boxing Day.
So presumably there was a gap (a bit of December, all of February and a couple of days this month) when it was okay to use the word.
But no more.
Ah, commisery TM (we add hastily).
Last night a Purplebricks spokesperson confirmed the trademark and told us: “Purplebricks was created to provide customers with an alternative to the commisery model. It is a genuine consumer issue and as with all of our intellectual property we will defend and protect from imitation, however flattering that may be.”