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Email advert for online agent angers high street firms

yopa Screen Shot 2017-01-07 at 12.04.06

An advert sent out on behalf of an online agent to Zoopla customers has annoyed agents who also received it.

However, Zoopla has defended it, saying that any customers can choose to advertise in this way.

A Zoopla spokesperson said: “Our email marketing services are available to all our members on a local basis and many of our traditional agent customers use these and do similar vendor-led marketing campaigns.”

The advert was for YOPA, the online agency in which Savills has a stake.

One of the agents who received it told us: “So I am paying them [Zoopla] to market our properties at the same time as they are sending out emails like this in my area to my potential customers. Talk about biting the hand that feeds you.”

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Source:: Email advert for online agent angers high street firms