Online agent eMoov has been the subject of a complaint to the Advertising Standards Authority after it claimed that vendors were 34% more likely to sell with it.
eMoov also claimed on its website that it was “the leading digital estate agent”, and this too was part of the complaint.
The complaint has, however, been informally resolved. As such, there will be no investigation and the matter will go no further.
A spokesperson for the ASA said: “We received a complaint about claims made on the eMoov website which the complainant believed to be misleading and challenged whether they could be substantiated.
The claims were “34% more likely to sell with eMoov” and “the leading digital estate agent”.
“We contacted the advertiser who agreed to remove the first claim and amend the second to read “Best rated estate agent”, which was qualified by an award that eMoov received from allAgents.
“Based on this agreement, we closed the case informally.”
Yesterday, the eMoov website described eMoov as “Trusted as the UK’s No 1 for customer service”.
It says that eMoov was the the best of all 26,000 UK estate agency branches (allAgents.co.uk) and 9.6 out of ten by “hundreds” of TrustPilot reviews.
In a separate case, a complaint against Scargill Mann & Co has also been informally resolved.
The ASA received a complaint about a property listing on the advertiser’s own website which referred to the property as having five bedrooms.
The complainant understood that the property did not have building regulations approval for two of the bedrooms and challenged whether the description of the property as having five bedrooms was misleading.
The agent agreed to amend the listing to state “three bedrooms and two attic rooms”.