GetAgent, the data-driven estate agent comparison site, has today announced a “substantial” investment from Channel 4′s Capital Growth Fund.
A media-for-equity deal, this will allow GetAgent to advertise itself to the millions of home owners watching channels such as Channel 4, E4, Dave, Alibi and many more through a ten-month TV campaign. The deal is thought to be worth at least £1m.
This investment by C4′s Capital Growth Fund mirrors that speculated yesterday in the Sky News story that Emoov and Tepilo are merging. Sky reported that the new merged entity would receive exactly this type of C4 backing, with free advertising running into millions.
Partnered with 6,000 estate agents across the country, GetAgent says it aims to match vendors with the best estate agents in their area based on recent performance.
GetAgent CEO Colby Short said: “We all know that estate agents as a whole don’t have the best reputation, but many estate agents work extremely hard to help home owners get the best value for their home.
“At GetAgent, we are passionate about helping these great estate agents stand out from the crowd and demonstrate their superiority and value.
“We feel the war on fees will not benefit home owners and that agents should focus on demonstrating quality instead. That is where we can help.”
The advert starts screening on Monday, and can be seen via the link below – and it really is all about estate agents