19 Oct 2017
Out of 21 new franchisees who have joined hybrid agent EweMove this year, almost half have been launched by experienced estate agents, described as “defecting from some of the industry’s biggest names”.
EweMove says these include Countrywide and its flagship brand Hamptons, and Foxtons.
EweMove now has 110 branches across the UK, with a recruitment drive targeting agents rather than people from outside the industry – as was previously the case.
EweMove was acquired by the Property Franchise Group for £9m just over a year ago.
It lost £300,000 on revenues of just £900,000 in the first half of this year.
In June, the original founders Glenn Ackroyd and David Laycock left the business, foregoing any opportunity for an earn-out.
Their replacement as ‘head shepherd’ is Nick Neill, who yesterday put out a strongly positive message, saying that the business is “bucking industry trends”.
He said that properties sold across the EweMove network so far this year have achieved 97.5% of their original asking price – a figure which he said has been consistently achieved for the past four years.
Neill said: “With a significant UK-wide increase in house price reductions in recent months, we’re thrilled to announce our latest figures which are absolutely contrary to this.
“It’s clear that many agents are being impacted in some way by a combination of increasing living costs, stricter lending criteria and the continued uncertainty around Brexit, which is seeing buyers unwilling (or unable) to pay what sellers are asking for.
“It’s also evident that these latest figures are a result of over-zealous agents who are simply being unrealistic about the prices they’re asking for in the first place.
“But for us, this is simply not the case.
“Our entire ethos is focused on providing the highest quality solutions to our customers’ property needs and in understanding what they really care about, which is ultimately achieving a successful sale in terms of when their property sells and how much it sells for.
“This is why we’re committed to continually tracking and monitoring everything we do to ensure we get it absolutely right – from the property’s price and sales particulars all the way through to its presentation and carrying out all accompanied viewings.
“In addition, we are completely focused on delivering exceptional customer service and on developing relationships built on solid foundations of integrity and trust.”
Neill said that franchisees “can build hugely profitable businesses”.
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