Online estate agency Yopa is to launch a no sale, no fee option.
The company will charge a flat rate fee of either £1,495 or £2,695 depending on where clients live.
That’s more expensive that its traditional fee structure, which costs either £839 or £1,399, with the option to pay upfront or through a 10-month payment plan.
The move is in response to criticism that online flat-fee estate agents require payment whether a house is sold or not.
Daniel Attia, the CEO & founder of Yopa said: “Moving home can be stressful and expensive.
“We set up Yopa to try and make the experience of selling your home easier, faster and cheaper than it has been in the past. Today we are very excited to launch a new way to use Yopa’s fantastic home-seller service where the customer only pays when their house is sold.
“This is further evidence of our ambition to make Yopa a fully customer-centric organisation – set up by customers, for customers. Yopa is all about simplicity and transparency, hence the customer now has the choice of when they want to pay for our services.”
With the No Sale, No Fee option, customers can choose between a Core and Premium bundle.
The Core bundle includes listings on Rightmove, Zoopla and Prime Location, a ‘for sale’ sign, support from a dedicated local estate agent, access to Yopa’s personalised online control centre, out-of-hours customer service support and a centralised sales-support team.
The Premium bundle is available for an additional £300 and includes Yopa’s dedicated local estate agent managing and conducting all of the seller’s viewings as well as Rightmove and Zoopla premium listings service.
The launch with two new national TV ads and national radio ads starting on Valentines’ day.