The first formal meeting of members of aspiring new trade body CIELA, the Charter for Independent Estate and Letting Agents, is due to be held today, in Bicester, Oxfordshire.
They will be discussing how to harness the potential firepower should independent agents choose to unite their resources and data to create a new trade organisation.
David Butler, founder and CEO of ResiAnalytics and formerly of Hometrack, will attend to explain the power of the combined data that independents currently hold between them, but do not currently use.
According to CIELA – founded by agency software supplier Charlie Wright – initial supporters have “overwhelmingly expressed the desire to form an organisation which represents the collective voice of independents and communicates to the public what independent agents actually do”.
Also attending is CIELA’s PR team, including professionals said to have worked on such brands as Zoopla and Tepilo in the past, with a proven track record of good consumer coverage.
Today’s meeting will be filmed and footage shared on the CIELA webpage afterwards.