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A new service has launched this week, providing a platform where high street agents can promote themselves – and their fees.
They will also be able to describe their services, memberships of trade bodies, and which portals they use to list properties.
Merseyside-based Agentlocator.co.uk said it is inviting only traditional agents to “join us on our exciting new venture”.
The platform allows sellers and landlords to search for agents in their area by entering their postcode, town or city.
Founder Kevin Ward said: “The strategy is that online agents are already providing a transparent approach towards their fees and services.
“We believe vendors and landlords who enjoy dealing with a traditional / high street estate agent should have the option to instantly compare fees and expertise for free. They can currently do this with online agents. Agent Locator provides this solution.
“Agent Locator is currently inviting all estate agents nationwide to join us.”
Ward said there are no sign-up fees, no charges and no commissions payable on any leads generated.
It is not clear how the site will monetise itself, but Ward said: “Agent Locator is completely free. We currently have no plans to change our business model.
“Estate agents will be able to generate a company branded profile and add fees / services on the website at any time.
“We have already had over 350 estate agents join our website since the soft launch on Monday and we will be shortly running a series of media campaigns to promote Agent Locator and our members.”