A high street agency in Liverpool has become the first to sign up to a new service that will allow it to offer customers a separately branded online estate agency.
Bluerow Homes will now offer the Love2move brand, designed to offer sellers a fixed price service at £895.
Love2move, designed by Lancashire estate agents Moving Works, is also about to be launched by four other agents in the north-west.
The concept sits alongside the agent’s existing offering, and has a Tinder-style ‘swipe and select’ function. Potential buyers can view properties, swipe the ones they like and then communicate directly with the seller through an online chat function.
Love2move sales director Mark Worrall said: “Since our launch on Valentine’s Day we’ve been inundated with enquiries from agents across the UK and are currently in advanced discussions with several businesses in addition to those who have already signed up.
“It vindicates our belief that love2move is a viable concept that enables traditional agents to compete with online estate agents using an internet platform that can be accessed from anywhere in the world without compromising their existing areas of business.”
All agents who adopt love2move must be members of NAEA Propertymark.