Online agent HouseSimple has expressed concern about its peers raising prices, and has cut its fees this year.
It has cut its ‘no sale no fee’ offer from £1,690 to £1,190 amid others such as eMoov and Purplebricks raising theirs.
Vendors have to pay £195 upfront which is refunded if there is no sale, but if the property sells they must pay an extra £995.
The agent, which claims to be able to save vendors on average £5,594 based on its fees compared with a high street average of 1.64% plus VAT, also charges £595 to pay upfront or £695 to delay payment until the property is sold or for six months after listing.
Its fees are further reduced if its mortgage and conveyancing services are used.
Alex Gosling, chief executive of HouseSimple, told EYE: “We are concerned about the price rises throughout the sector disadvantaging the consumer.
“HouseSimple will therefore not be increasing their fees further for the foreseeable future; we have in fact just reduced our no sale, no fee offering by £500 from £1,690 to £1,190.
“We are proud to be the only online estate agent offering a free, no risk trial for our very low cost £595 fixed fee option or alternatively a no sale no fee offering at £1,190.
“We even offer reductions to these fees if customers wish to use our conveyancing and mortgage broking services, which reduce our fees to £495 fixed fee or no sale no fee to £1,090.”