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How on earth can it be so cheap? Online agent launches £99 sales deal to market property

A new online agency has launched, sharing an office with a high street firm, and offering what appears to be the cheapest package anywhere in the country – just £99, including VAT, to sell or let.

99Home’s launch elicited what can only be described as virtual gasps on social media, as industry figures envisaged a race to the bottom.

In a wry response on Twitter, industry trainer Julian O’Dell said: “Blimey. Where will it end?”

To this, both Chris Wood and Henry Pryor independently gave the near-identical reply: “In tears”

Property commentator Pryor added a question mark, while estate agent Wood did not.

99Home is based at 326 High Road, Willesden, north London, which is also the address for Property Hub, a high street business which lists at OnTheMarket.

So, what do you get for £99?

Well, you do your own valuation and take your own photos. The property is marketed on 99Home, plus Zoopla and Gumtree.

Two other packages are on offer – the ‘combo’ package is £499, and the ‘high street’ package costs £999 – which both include Rightmove listings.

The company profile on Zoopla reads:

“Welcome to 99Home Ltd, your online estate agents, run and loved by our clients to let or sell their properties. Our vision and reason for our existence are:

  • Provide an excellent service with low fixed fee where the property gets a nationwide explore, though the full control of deal will be in owner’s hand.
  • Escape from heavy estate agent’s fees, and sale or let your own property on just £99.00 which is legitimate cost for the service.
  • World is moving towards modern methods of marketing and technology to save time and energy so as we provide are here to provide this platform so our client can achieve their dream.

Provides a cloud-based online system which gives you more control to manage your property’s lettings, sales, management and onwards services. We’re capable of selling or renting any sized property in any location within United Kingdom. We also offer a low-cost conveyancing service, evictions, property insurance and much more. We deals with residential, commercial, lands and we are open 24/7, please contact us to find out how fast we can sell or let your home successfully at a very low-cost”

According to Zoopla’s website yesterday, 99Property had one home to sell and one to rent, although 99Property’s own website showed 34 listings.

At 99Property, Vijay Vashisht told EYE: “Property Hub is a high street agent, whereas 99Home is completely online. The only thing we have in common is the office.”

He said that people these days are perfectly capable of taking good pictures, dealing with leads directly themselves, and handling viewings.

The more expensive packages were for people with less time. He emphasised the ‘high street’ package had nothing at all to do with Property Hub.

He said that the launch of 99Home was in response to the likes of Purplebricks and eMoov taking business from high street agents, including Property Hub.



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