« Back to all posts

Industry trainer Julian O’Dell invited by ASA to send details about online agent’s claim

julian o'dell

An advert spotted on Facebook for online agent HouseSimple saying that it is “40% more likely” to sell a home than a high street agent has now caught the eye of the advertising watchdog.

As we reported last week, estate agency trainer Julian O’Dell mused online as to what the science was behind this “rather bold” statement.

At this point the Advertising Standards Authority took an interest, below, asking O’Dell to send it details if he wanted the ASA to look into it.

We asked HouseSimple about its claim and told it of the ASA’s interest.

HouseSimple directed us to https://www.housesimple.com/fees

Interestingly, it makes a claim quoting the RICS, something which annoyed the institution last year.

The RICS said then that the claim was “baseless” and “a misinterpretation of our data” last year, as we reported.

The HouseSimple website currently claims: “We’re more likely to sell your property than the average high street estate agent. The Royal Institute [sic] of Chartered Surveyors January 2016 UK Residential Market Survey report showed that in 2015 the national average ratio of houses listed, to houses sold was 37.5%. HouseSimple sold 54.23% of houses listed in 2015 in the same year (1st January 2015 – 31st December 2015).”

The website also claims to have saved “clients across the UK millions of pounds against the fees charged by high street agencies”.

In another claim, it says HouseSimple will “sell your property for more”, saying: “Between 1st September 2015 and 29th May 2016 HouseSimple achieved an average of 98.9% of the asking price.

“Over the same period the Automated Valuation market leader, Hometrack, reported that the national average percentage of asking price achieved was 97.31%.”

So, will O’Dell be challenging House Simple?

We understand that the Advertising Standards Authority could be hearing from him soon.

HouseSimple did noton this possible scenario although invited to do so.

[ comments ]

Source:: Industry trainer Julian O’Dell invited by ASA to send details about online agent’s claim