Outspoken housing pundit Henry Pryor has criticised high street agents, suggesting they do little to proactively sell properties and that some deserve to fail.
He said on Twitter: “No wonder new online agents are eating the high street firms. There is no innovation, no creativity, they are still giving the sales patter I was spouting 20 years ago!
“They have got fat & lazy, forgotten how to market or ‘sell’ – many frankly deserve to go the way of Humberts.”
He expressed the opinion in a thread where he set a Twitter challenge.
He asked: “Have you used an estate/letting agent in the past year who actually ‘sold’ or marketed your property? Not just uuploaded it to Zoopla but did something to actually ‘sell’/’let’ it?”
Someone quickly replied: “I sold my house myself using an online agent as I knew that’s all our local agents would do – take pics and stick it on Rightmove.”
Pryor was also highly critical of four agents that had pitched to sell a client’s £2.5m home.
He said that they were among the biggest names in UK estate agency. All would charge £35,000-plus, take out an advert in Country Life, list on Rightmove and so some possible public relations.
“Woeful,” said Pryor.