« Back to all posts

Many agents ‘frankly deserve to go the way of Humberts’, says housing pundit


Outspoken housing pundit Henry Pryor has criticised high street agents, suggesting they do little to proactively sell properties and that some deserve to fail.

He said on Twitter: “No wonder new online agents are eating the high street firms. There is no innovation, no creativity, they are still giving the sales patter I was spouting 20 years ago!

“They have got fat & lazy, forgotten how to market or ‘sell’ – many frankly deserve to go the way of Humberts.”

He expressed the opinion in a thread where he set a Twitter challenge.

He asked: “Have you used an estate/letting agent in the past year who actually ‘sold’ or marketed your property? Not just uuploaded it to Zoopla but did something to actually ‘sell’/’let’ it?”

Someone quickly replied: “I sold my house myself using an online agent as I knew that’s all our local agents would do – take pics and stick it on Rightmove.”

Pryor was also highly critical of four agents that had pitched to sell a client’s £2.5m home.

He said that they were among the biggest names in UK estate agency. All would charge £35,000-plus, take out an advert in Country Life, list on Rightmove and so some possible public relations.

“Woeful,” said Pryor.


Email the story to a friend

daily news
email from EYE

straight to your inbox

Join 20,000 industry colleagues
and subscribe to our free daily news email.

(You may unsubscribe at any time and we promise never to sell or pass on your email address)

Thank you! To complete the subscription, please click the link in the email we just sent you.

TPO CONF NSACTIVE PIPE NSMY DEPOSITSViewber 1 NSKREMER NSHamilton Fraser NSLand Insight from 17 April nsOTM NSTDS NSNES NSjobs board nsArena Push news story pages

[ comments ]

Source:: Many agents ‘frankly deserve to go the way of Humberts’, says housing pundit