We are now getting a stream of stories about high street agents launching online services.
The latest is FranKeys in Claskegate, Lincolnshire.
The firm is offering people the chance to have their property marketed through savvyseller.co.uk for a one-off fee from £834 including VAT and zero commission. The cost slightly undercuts Purplebricks at £849.
The service includes a free valuation, advice and support from FranKeys staff throughout the sale process, and listings on both Zoopla and Rightmove.
The agent takes professional photos of the property and writes a brochure description, while the home is added to FranKeys’ mailing lists as well as being marketed through social media.
Frances Warrine, managing director of FranKeys, said: “The beauty of using Savvy Seller is that you are still getting the full package from an estate agent with local knowledge but at a reduced rate.
“If you’re savvy you can save a lot of money just by doing your own viewings and chase-ups.
“It’s cost-effective and we keep on marketing until a property is sold.”
Viewings are organised by FranKeys with the seller, who show prospective buyers round themselves.
EYE would be very interested to hear from agents as to their tactics, whether they are launching online services themselves or using an outsourced service, and how well (or otherwise) it is working.