Purplebricks has announced that it will launch in California this year.
It told the London Stock Exchange this morning that it is targeting California for its US launch because of the State’s “strong housing and economic fundamentals”.
California is number one in transactions across America with total sales commissions exceeding $11.5bn.
Purplebricks said that as it builds a “strong brand presence in California, it will expand into other key US states via a controlled roll-out strategy with a plan to accelerate coverage, as required. Purplebricks has recruited Eric Eckardt, a real estate technology veteran, to serve as its US CEO and position the company for long-term success in the market”.
In preparation for its US launch, Purplebricks said it will soon begin recruiting “hundreds of highly experienced, full-time real estate agents across California who demonstrate extensive local market knowledge and a passion for customer service”.
They will be known as Local Real Estate Experts.
Purplebricks US CEO Eckardt said it would be a “compelling” career opportunity while Purplebricks founder and group CEO Michael Bruce said: “We are absolutely delighted to be moving forward at pace with plans for what will be an exciting US launch. We will be giving sellers and buyers a unique and seamless experience.
“We are looking to recruit the very best real estate agents who want to be highly successful and who want to spend their time helping and supporting customers rather than prospecting for leads.
“We will provide them with a stimulating customer centric culture and market leading support to help them build scalable, profitable businesses.”