EweMove, the online agency business bought last year by The Property Franchise Group – owners of Martin & Co – yesterday evening said it has repositioned itself as it concentrates on recruiting experienced industry heavyweights.
It said it “believes in traditional no sale, no fee” and that it has recently recruited agents from Countrywide as well as Countrywide brand Hamptons, and Foxtons, to join its ever-growing ‘flock’.
Hannah Pepper, franchise sales manager, said: “Our business model is unique – we generate over 40 quality valuation leads on behalf of each franchisee every month. And, because our marketing is ‘done for you’, turning up the supply of leads is literally as simple as turning the dial on a radio.
“Our top-performing franchisees receive over 100 valuation enquiries per month, and so the only limit on a franchisee’s earnings is his or her ambition.”
She added: “The property industry is continually evolving and those who survive and thrive are those who have the foresight to move along with the times.”
Last month, The Property Franchise Group announced that EweMove founders David Laycock and Glenn Ackroyd are leaving the business, walking away from £6m that they could have gained in a three-year earn-out.
The City has since been buzzing with rumours.
Yesterday evening, EweMove quoted Mark Holmes, an ex-Countrywide regional director, and now owner of EweMove Basingstoke in Hampshire.
It said he has signed up over £18,000 of commission income in his first month with EweMove, and quoted him as saying: “We looked at four or five different franchise opportunities, but it was clear to us that nothing comes close to EweMove’s offer.
“A customer being able to speak to someone 24 hours a day, seven days a week, and book a valuation online, to an agent who works with innovative cloud-based software, EweMove is truly embracing technology to its fullest.
“This is absolutely the way that the industry is heading and I’m delighted to have made the decision to join.”
In January, EweMove announced a cut-price deal for experienced agents to sign up as franchisees.
Ian Wilson, chief executive of The Property Franchise Group, has earlier expressed frustration that EweMove’s franchise recruitment programme has been ‘anti-agent’.
Last night, however, he told EYE: “EweMove might be an online estate agent but its model is no sale, no fee.
“Listing-only online agents only use a fraction of their local market experts’ ability.
“Listing is a key skill but so is negotiating a price and progressing a sale to completion.
“Our EweMove agents pay a completion fee to their franchisor of £250 which means the remainder goes into their pocket giving an incentive to list better than average properties at better than average fees.”