A complaint about an advert for online agent easyProperty has been informally resolved.
The advert featured text which said: “Get an offer within 20 weeks”; “Save £2,809 on estate agent fees”; “No commission fees”; and “Save with low fixed fees”.
The advert came up in a Google-sponsored search result for easyProperty and was reported to the Advertising Standards Authority.
The complainant, who was quoted a saving of less than £2,809 and was not given an explanation of how the advertiser could get them offers within 20 weeks, challenged whether the claims were misleading and could be substantiated.
The ASA contacted easyProperty who removed two claims from its advertising:“Get an offer within 20 weeks”; and “Save £2,809 on estate agent fees”.
easyProperty agreed that in future ads it would use less definitive savings claims i.e. “You could save” and would make sufficiently clear that the “offer within 20 weeks” claim actually referred to its money-back guarantee offer, whereby consumers would receive a refund if their property wasn’t sold within 20 weeks.
Based on the fact the claims were no longer appearing and the advertiser had provided assurances that future ads would be prepared in line with the CAP code, the ASA says it considered no further action was necessary and closed the case informally.