Industry big hitter James Micklethwait has joined online letting agent Upad in a consultancy role. He was previously head of product development at Rightmove, heading up a 100-strong team.
At Upad he will be acting in an advisory capacity, to help the firm grow its business.
Before joining Rightmove in 2014 – he left last September – the high-flying Micklethwait worked for many years in television, for both the BBC and ITV, where he was online product director.
Upad has also appointed another big hitter, proptech specialist Eddie Holmes, to its advisory board.
James Davis, a landlord, started Upad in 2007.
The firm, which now employs 23 people, says it has gained popularity by allowing landlords to get their properties advertised on Rightmove and Zoopla at a fraction of the cost, while still being able to provide an excellent customer service.
Davis told EYE that he estimates Upad’s current market share in terms of all the properties going through online letting agents to be between 33% and 50%.
He said: “It is quite telling that 90% of our customers have used us more than once.”
He claims Upad has handled 72,000 transactions since launch.
He said he is now hoping to take the business to the next level, strengthening the digital platform and doing some extensive marketing.
He said he does not rule out TV advertising.
Below, James Micklethwait