OnTheMarket has announced that Kings Group, a 15-branch estate and lettings agency firm, is now listing its properties on the portal.
Founded in 1991, Kings Group has offices across north London, east London, Hertfordshire and Essex, and is still listing on Rightmove and Zoopla.
Karl Knipe, partner at Kings Group, said: “We are very happy to support OnTheMarket as the only agent-backed portal.
“The success of a third portal that is agent-backed can only be good for the industry and thereby act as a check and balance to rising portal costs.
“OnTheMarket’s proposition is a strong one. Agents have the chance to be part of this and will therefore want to make it work which will drive further competition into the marketplace.
“Some customers have already told us they are happy to see Kings Group is now listing at OTM and I think we have gained some extra instructions because of this. It’s an excellent search website.”
Ian Springett, CEO of OnTheMarket, said: “Kings Group is the latest large firm to join. It follows Arun, Chancellors and Hunters, all of which are now listing their properties on the portal.”
Other multi-branch estate agent firms to have joined OTM in recent weeks include Richard James Estate Agents in Swindon with eight offices, Charles Harding Estate Agents with five offices in Wiltshire, Andrew & Co which has five offices in Kent, and Spencers of the New Forest which also has five offices.