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Portal wars resume as Zoopla tells agents that OTM’s original plans are ‘out of the window’

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Zoopla has stepped up efforts to win back agents with an email yesterday afternoon headed “Have you heard the latest!”

The text – complete with a link to EYE’s story last Friday morning – says:

“Hope you’re keeping well & business is good?

“As you will be aware, ZPG continues to invest significantly into marketing and technology innovation in Zoopla and PrimeLocation.

“We have also made several new business acquisitons (uSwitch, Hometrack, PSG, Expert Agent and Technicweb), with the main objective to be the most useful resource to property professionals.

“Our continued progression is providing outstanding commercial value to our members and enables us to provide additional revenue streams for members that no other property portal can offer.

“In OnTheMarket’s announcement last week, their one-other-portal rule will be dropped as part of their demutualisation plans;


“Agents’ Mutual was founded on the principle of being 100% agent-owned and run for lower marketing fees and not for profit. All that now seems to be out the window and the new plan is to float.

“Should this change your marketing decisions at all & you would like to have a further conversation about joining ZPG, please don’t hesitate to give me a call.”

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Source:: Portal wars resume as Zoopla tells agents that OTM’s original plans are ‘out of the window’