« Back to all posts

Purplebricks mistake on home sold in seven days last month is just ‘human error’

A publicity claim that a property was one of over 70 to have achieved ‘sale agreed’ status last month when it in fact sold in August has been put down to human error.

Purplebricks in Lincoln used pictures of various properties in a flyer which it tweeted out, saying: “Another great sales month with over 70 sales agreed stc for Purplebricks Lincoln team in September. Book your free valuation now.”

However, EYE was told that one of the properties pictured actually went on the market in April, with Land Registry records showing it had sold in August.

The Rightmove archive confirms the property in question was added on April 5.

A spokesperson for Purplebricks told us: “We can confirm that the Purplebricks Lincoln team agreed 71 sales in September, making them by far the number one agent in the region for the month.

“The local team created a social media post, which referenced the 71 transactions.

“While all of the properties shown on the flyer were sold within seven days, not all of these were properties sold in September.

“This was a human error and was not intended to mislead as their track record speaks for itself.”


Email the story to a friend

daily news
email from EYE

straight to your inbox

Join 20,000 industry colleagues
and subscribe to our free daily news email.

(You may unsubscribe at any time and we promise never to sell or pass on your email address)

Thank you! To complete the subscription, please click the link in the email we just sent you.

[ comments ]

Source:: Purplebricks mistake on home sold in seven days last month is just ‘human error’