A publicity claim that a property was one of over 70 to have achieved ‘sale agreed’ status last month when it in fact sold in August has been put down to human error.
Purplebricks in Lincoln used pictures of various properties in a flyer which it tweeted out, saying: “Another great sales month with over 70 sales agreed stc for Purplebricks Lincoln team in September. Book your free valuation now.”
However, EYE was told that one of the properties pictured actually went on the market in April, with Land Registry records showing it had sold in August.
The Rightmove archive confirms the property in question was added on April 5.
A spokesperson for Purplebricks told us: “We can confirm that the Purplebricks Lincoln team agreed 71 sales in September, making them by far the number one agent in the region for the month.
“The local team created a social media post, which referenced the 71 transactions.
“While all of the properties shown on the flyer were sold within seven days, not all of these were properties sold in September.
“This was a human error and was not intended to mislead as their track record speaks for itself.”