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Purplebricks pulls post which claimed 95% of vendors ‘heading over’ to online agents

A social media post for Purplebricks has been deleted after an EYE reader spotted it and we in turn brought it to the attention of the agent.

The ‘save yourself from commisery’ post on LinkedIn and Twitter, claimed: “South East homeowners fight back against commission, with 95% heading to online agents over the traditional model.”

Yesterday evening, Purplebricks told us that the item had been posted by a Local Property Expert, and was based on a misunderstanding of data.

The spokesperson said: “It seems that a finding from Purplebricks’ research published last week was wrongly misinterpreted in social media postings from an individual LPE’s own account.

“It was not issued from any Purplebricks’ corporate social media accounts.

“The correct wording from the report said ‘95% [of respondents] first searched the internet when looking for a new home’.

“The correct wording has been circulated to and clarified with all the LPEs in the region.”

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Source:: Purplebricks pulls post which claimed 95% of vendors ‘heading over’ to online agents