Estate agency software provider Reapit has said that it is “categorically” not in any talks with ZPG that could result in its acquisition.
Speaking after Wednesday’s announcement of Zoopla’s acquisition of Expert Agent, Reapit director Simon Whale said: “The talk in the wider industry has been the mergers and acquisitions activity but although a little more under the radar the estate agency software movement is no less relevant.
“Some people cite owning the desktop is all important but really as long as you check your contracts and ensure your supplier has no rights to that data without your expressed permission then it’s not an issue.
“However, shadowy clauses that obfuscate the picture just make you question who you’re dealing with.
“Make no mistake, to a large degree if you’ve not got a rent roll your data is your business.
“If you hand that away, then your exit plan becomes as realistic as a Take That tax return.”
Reapit, which has traditionally dealt with larger agents requiring bespoke packages which can take a while to put together, has just launched into the smaller agent market via a re-seller, JET, offering much cheaper standardised packages which it says can be quickly up and running.