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Property Service Holdings, parent company of agency brands Romans and Leaders, have signed an advertising agreement with Zoopla Property Group.
Property Service Holdings has over 150 estate agency branches across the UK and annual revenues of over £120m.
The deal is significant because although Leaders does list on Zoopla and Rightmove, until now the highly successful Romans has only ever listed on Rightmove.
It is thought the deal with Zoopla may have been a blow to OnTheMarket’s recruitment plans, which Romans appear to have been considering.
The new agreement with ZPG covers sales, lettings, new homes and auctions across the Group’s 150 branches and will see all properties listed on Zoopla, Prime Location and ZPG’s network of over 30 additional partner websites.
Peter Loverdos, chief operating officer at Property Service Holdings, said “We have been reviewing the property portal landscape for some time and as a result of the substantial marketing and innovative product ideas coming from ZPG, we decided that it is the right time to list all of our branches and properties with ZPG to the ultimate benefit of our customers.
“We expect to expand materially over the next few years and need the right mix of partners to support our exciting growth strategy and we look forward to a long and productive partnership with the ZPG team.”
Mark Goddard, managing director of ZPG’s Property division, said: “We are delighted to have agreed a long partnership with Property Service Holdings to cover both their leading agency brands and are looking forward to providing a range of services across their 150-strong branch network as we continue to deliver record audience levels, leads and market leading products to our partners in 2017.”
Leaders and Romans, both backed by Bowmark Capital, merged under the over-arching name of Property Service Holdings last March.