Tenants are actively reviewing and rating local letting agents across Britain on a new website.
Marks out of Tenancy was launched in March by Bristol-based entrepreneurs Ben Yarrow and Tom Dickinson.
Renters can score agents, landlords and properties out of ten, and leave reviews.
Tenants can review agents overall, and also evaluate them on six different themes: communication, attitude, speed, value for money, quality of repairs, and check in/out.
Many of the reviews cover Bristol, but clearly tenants in other locations, from Aldershot and Guildford to Cardiff and Ormskirk, are becoming increasingly aware of the site.
Yarrow told EYE: “The site isn’t just being used to leave bad reviews – it’s a really useful tool for landlords, letting agents and tenants.”
He also said that new features will be launched shortly.
A letting agency product called House will enable agencies to customise their profile page, display their score on their website, and use an email marketing campaign tool to invite tenants, and have access to market statistics and analytics.
Yarrow said: “Agencies will be able to track changes in scores, reply to reviews, compare themselves against their competitors and make improvements based on that information.
“The cost for that will be £75 per month per branch.”
A cheaper product for landlords called Home will similarly allow landlords to reply to comments.
Yarrow said that the site had been well received by landlord associations.
He said checks are in place to ensure reviews are legitimate, and that new features will include allowing agents and landlords to respond to reviews.
Yesterday, reviews of letting agents were mixed. The Letting Game in Bristol had ten-star ratings and Moginie James in Cardiff had nine. Some agents got just one star.
EYE said back in March that this could be one for agents to watch: three months later, it looks as though that remains the case.
Marks out of Tenancy is now set to be rolled out overseas to Ireland and the United States in the next few weeks.