1 Mar 2017
A leaflet in which an estate agent claimed to have sold six properties in a week resulted in a complaint to the Advertising Standards Authority.
Leicestershire Trading Standards challenged the claim by CHQ Properties to have sold six properties between October 27 and November 2 last year.
The leaflet said: “After selling six properties last week, surely the best way of selling your property is with us.”
It also featured a pie chart comparing the number of properties sold by CHQ Properties with sales by other local agents within that time.
Trading Standards said the leaflet was misleading because it did not make clear which postcodes were included, and it was understood that no properties had been sold by CHQ Properties in the LE11 postcode area, where the leaflet was distributed.
Trading Standards also challenged whether the claim was verifiable.
The ASA contacted the advertiser and was assured that in future similar advertisements the agent would provide details of the date range and the specific postcode areas, and clearly attribute the data to Rightmove.
The ASA closed the case on an informal basis.
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