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Was any hermit crab hurt in the making of your advert, animal lovers ask Zoopla

Zoopla’s new advertising campaign featuring hermit crabs with model houses strapped to their shells, has caused a stir among animal lovers.

ZPG’s social media team were kept busy yesterday answering comments, including a Tweet from a person who said they would be complaining to Ofcom.

Zoopla assured the complainant that all the hermit crabs involved in the shoot were handled carefully.

The campaign started running on Monday evening, and is said to be ZPG’s most expensive investment yet.

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Source:: Was any hermit crab hurt in the making of your advert, animal lovers ask Zoopla