Zoopla said yesterday it is expecting 100-plus returners as a result of signing a long-term agreement with the Property Franchise Group.
The Property Franchise Group encompasses estate agency and lettings brands including Martin & Co, CJ Hole, Ellis & Co, Parkers, Whitegates and EweMove.
Altogether it has almost 400 offices across the country.
The new deal includes “attractive terms” to list on the Zoopla and Primelocation portals, said the press release from Zoopla which was issued yesterday.
The deal also extends the agreement to use Jupix, the ZPG-owned software platform, for a further three years in its Martin & Co business.
Ian Wilson, chief executive of the Property Franchise Group, said: “This deal allows them [our franchisees] to list on attractive terms on the UK’s #2 and #3 most-visited portals to ensure their customers get the widest possible exposure for their properties and we are looking to ensure that the majority of our franchisees select ZPG as their core marketing partner for 2017 and beyond.”
Christopher Perring, managing director of Martin & Co in Exeter, said his firm had already returned to Zoopla.
He said: “In December, we made the decision to move away from OntheMarket.com after poor lead levels and a lack of external marketing of OnTheMarket. We re-joined Zoopla and in the first week received more leads across our sales and lettings departments than we had done from OTM in a whole month.”
Mark Goddard, managing director of ZPG Property Services, said: “This deal is another example of leading agents understanding the value proposition we offer in terms of marketing and software solutions.
“We are very pleased to be the partner of choice for the Property Franchise Group and look forward to delivering them great value and results.”
A spokesperson for the Property Franchise Group told EYE that the deal with Zoopla will be optional, not mandatory, for its agents.